CREATIVE SHOWCASE

Set The Tone with Jools Purchase

Come on an inspirational journey with Goldwell, where we define trends, colors and styles together. Our true color excellence, fueled by expertise, meets inspiration and is developed hand in hand with trend experts and stylists. Let us introduce ‘Set the Tone’ with Jools Purchase, where we can elevate creativity to new heights.

The Modern Muse with Amanda Magistro & Kirby Lago

The ultimate luxurious blonde, bronde and brunette duo! Join Amanda and Kirby as they showcase the signature color techniques and methods, they utilize to create seamless, lived in color. Amanda brings her contagious passion for “effortless hot girl hair” and on trend vibes to the stage, collaborating with renowned colorist Kirby Lago, who has built a reputation for delivering effortless natural hair that enhances beauty and confidence amongst her many celebrity clients.

Unique Colors, Unique You with Alannah Jade

For Alannah Jade, every human and every hair matters. Inclusivity is at the core of everything they do at her salon Ella and Jade, making them one of Australia's first texture-inclusive hair hubs. Join Alannah as she unveils new Topchic and Topchic Zero shades inspired by the captivating radiance of golden hour and the delicate balance between light and dark, whilst entwining with her ability to evolve a color palette across multiple hair types.

Luxe Freehand with Yoav Cohen

From the blue shores of Marseille to Sydney, Yoav is armed with European groove and a commitment to breathe new life into Australias hair industry. Combining French funk and his own unique edge in each color he does, Yoav creates beauty through his freehand techniques, on every client, from the deepest brunettes to the natural blonde. The world of color to Yoav, is about keeping it simple, just un-done enough, the magic lying in the details.

STORM

Come on a journey of color as we explore and mimic the shades of light and dark throughout the day as the storm rolls in – with National Artists Ali Holmes (Melbourne event), Nathan Yazbek (Brisbane event) and Piet Pantano (Perth event).